Your methodology. Your voice. Your data. Available 24/7 to 1,500 students without hiring a single additional coach. Custom-built for IM Accelerator.
IM Accelerator has 1,500 students and 10 coaches. Every week, those coaches review hundreds of cold emails, answer the same questions about influencer pricing, and motivate students to stay disciplined. That workload only grows as the program scales.
This proposal outlines a custom AI assistant that gives every IMA student access to a personal coach trained on Eyoub's methodology, available 24/7, without hiring a single additional team member.
Your 10 coaches currently handle email reviews, student questions, and motivational support. Here are conservative estimates on time savings:
| Metric | Current (Without Chatbot) | Projected (With Chatbot) |
|---|---|---|
| Email reviews handled by coaches/week | ~200 | ~80 (chatbot handles 60%) |
| General Q&A handled by coaches/week | ~150 | ~45 (chatbot handles 70%) |
| Coach hours saved per week | 0 | ~50 hours |
| Monthly value of recovered time (at $25/hr) | $0 | ~$5,000/month |
This does not account for improved student satisfaction (faster response times), reduced churn (students get help when they need it, not when a coach is available), or the ability to scale to 1,500+ students without proportionally scaling your coaching team.
Muhammad Asmal has been building custom AI systems for businesses since 2018, with a specific focus on AI that reasons and adapts rather than following rigid scripts.
The following requirements are drawn from our conversation with Michael and the IMA team, covering operational needs, the student journey, and coaching workflow:
| Requirement | Description | Priority |
|---|---|---|
| Course Knowledge Base | Students ask questions and receive answers sourced from training videos, live calls, and course materials | Critical |
| Cold Email Critique | Students submit outreach emails and receive structured feedback based on IMA's methodology | Critical |
| Instructor Personality | Chatbot embodies Eyoub's communication style: direct, motivational, zero fluff | High |
| Dashboard Integration | Chatbot lives inside the IMA student dashboard, not a separate platform | High |
| Easy Content Updates | Coaches can update the knowledge base as email trends and best practices evolve | High |
| Scale to 500+ Users | Must support 500 active mentorship students without performance degradation | Critical |
IM Accelerator currently has 1,500 total students. Approximately 500 are active mentorship students who will have access to the chatbot. The program recently migrated from WhatsApp to Discord, with roughly 300 students transferring. You have 10 coaches handling fulfillment. Your team is also building an IMA dashboard with a Pomodoro timer and lifetime email tracker (targeting 2,500 emails before first deal). The chatbot will live inside this dashboard.
Six integrated components that together create a complete AI assistant platform for your students.
A ChatGPT-style conversation interface that embeds directly into your IMA dashboard. Students interact through familiar text-based chat with the ability to paste or upload emails for critique. No separate login. No new platform to learn.
Your entire course library becomes searchable AI memory. Training videos are transcribed and indexed. Live call recordings are processed for key insights. When a student asks a question, the chatbot searches your content first, not the open internet.
The core feature. Students paste their outreach email and receive structured, actionable feedback following your methodology. Subject line, personalization, value proposition, CTA, grammar, and credibility checks. Calibrated for beginners, not overwhelming.
The chatbot speaks like Eyoub. Direct. Motivational. Zero fluff. Trained on Eyoub's actual communication patterns, vocabulary, and coaching philosophy from your recorded content. Like the chatbot Alex Hormozi built, but tailored to IMA's culture and values.
Coaches update the knowledge base without technical skills. Upload new call recordings. Add updated pricing data. Flag outdated content. See what students ask most. No developer required. Essential because email trends change quarterly.
Track what students are asking, how often they use the chatbot, which topics generate the most questions, and identify gaps in your course content. Spot where students struggle before it becomes a retention issue.
The AI runs on a pay-per-use model. We optimize costs aggressively using caching and intelligent model routing. Below is the detailed breakdown for your 500 active mentorship students:
| Scenario | Daily Active Users | Monthly Interactions | Total Cost/Month | Per Student/Month |
|---|---|---|---|---|
| Conservative | 150 (30%) | 13,500 | ~$160 | $0.32 |
| Moderate | 250 (50%) | 37,500 | ~$450 | $0.90 |
| Heavy | 350 (70%) | 84,000 | ~$1,010 | $2.02 |
For context: even at heavy usage, the per-student cost of $2.02/month is negligible relative to your program fees. The architecture is model-agnostic. If a more cost-effective model emerges from any provider, we can swap it in without rebuilding the platform. You are never locked into a single vendor.
Token costs are billed separately at actual usage rates in all packages. Passed through at published rates with no markup.
Option C adds three capabilities designed for programs at IMA's scale that plan to use AI as a strategic differentiator, not just a support tool.
New students (course-only) get access to course knowledge base and basic email critique. Simplified output calibrated for beginners. Active mentorship students get full access to knowledge base, advanced email critique, Eyoub personality engine, and conversation history. Advanced students ($10K+/month earners) get everything above plus advanced AI tools for agency operations: outreach sequence generation, influencer pricing analysis, and deal negotiation frameworks.
This tiered approach lets you use the chatbot as an upsell incentive. Students see that advanced features are available at the next tier, creating a natural upgrade path within your program.
This positions IMA as the only influencer marketing program with AI tools purpose-built for the business model you teach. A competitive moat your competitors cannot replicate.
Every 90 days: analyze usage patterns, review and update knowledge base, tune the personality engine, benchmark AI critique quality against your coaches' live reviews, and recommend new features based on emerging AI capabilities. Plus a custom API endpoint your developer can call to pull chatbot data into your own analytics.
Option A compresses to 4 weeks. Option C extends to 8-10 weeks. Timeline assumes content and technical access are provided within the first week.
Deep-dive session with the IMA team. Content audit: inventory all training videos, live call recordings, and course documents. Technical architecture finalized. API infrastructure setup. Content ingestion pipeline begins.
Chat interface built and styled to match your dashboard. Claude API integration with RAG for knowledge base queries. Cold email critique engine developed and trained on your methodology. Initial personality engine configured from Eyoub's recorded content.
Admin panel for knowledge base management. Analytics dashboard for usage tracking. Token monitoring and cost alert system. Hybrid model routing. Prompt caching implementation.
Embed chatbot into your IMA dashboard. Authentication integration with your student platform. Internal testing with your coaching team. First round of personality refinement based on team feedback.
Personality refinement rounds. Beta testing with 20-30 selected students. Performance optimization based on real usage. Final adjustments. Go-live for all mentorship students.
This proposal is valid for 30 days from the date of issue (until 30 April 2026). All prices in USD. Additional development hours beyond scope are billed at $150/hour.
Start with the $5K Proof of Concept. See it working with 20-30 students in two weeks. If it delivers, the full $5K credits toward your chosen build option.
Reply to this proposal or contact Muhammad directly:
muhammad@asmaldigital.com